With the recent covid-19 outbreak, governments all over the world have decided to put their countries on lockdown. It's sad, I know, but it' frees up a lot of time for wannabe entrepreneurs like you and I to learn some new skills and invest in ourselves. On that note, here are some skills which could help you find your next breakthrough once you've gotten the hang of it.
1. Copywriting
Probably the most sought after skill on this list, copywriting is the art of using words to turn viewers into sales. It taps onto buyer psychology and uses specific terms and techniques to persuade them to buy. Copywriting can be learnt through Youtube videos or books. Some books I would recommend for copywriting - The 'Copywriter's handbook' and 'The Wizard of Ads'.
The reason why copywriting is so sought after is because it is required in almost all businesses. Sales are the blood of the business and with the rise of social media, more and more businesses are going to be needing copywriters to connect with their audiences.
2. Social media advertising
As mentioned in the previous point, social media is on a rapid rise. I also mentioned that customers are the blood of a company. Hence, companies will need social media marketers to increase their sales and customer base. Social media marketing, just like copywriting can be learnt through Youtube(many things can) and books. Most of the time, such advertising is paid and is used to get sales, likes or follows for the company.
Social media marketing is in high demand right now is due to the mind-blowing amount of people it can reach. Every eyeball is a potential sale which is why companies pay top-dollar for social media marketers/agencies.
3. Digital media design
Digital media design also has been gaining popularity because it's(you guessed it) essential for social media ads and posts. This skill involves photoshop, web design and video editing, where you can help to produce and edit some of the company's digital media. This skill, like all skills, can again be learnt through Youtube and books. Such a skill can also be used for more lighthearted purposes like for mocking or teasing family and friends or freelancing and mocking and teasing other people's friends.
All these skills work hand in hand in a company an each one has their strengths and weaknesses. You don't have to be able to do all three, just pick one that you thoroughly enjoy and follow it down the rabbit hole. Keep in mind however, that Youtube can only teach you so much. Eventually, you will have to go out and give it a try.