Email Marketing for Beginners

What is Email Marketing?

It's pretty self-explanatory - marketing with Emails. 

Email marketing is usually used to advertise to an audience which is already relatively warm. That this means is that the people you market to are familiar with your brand as they signed. 

How Does One Start Email Marketing?

Email marketing can be used for almost every business. And is an extremely effective way to boost your sales and keep your customers familiar with your brand. But how can you go about doing it?

Find A Platform

The first step is to find an email marketing platform which suits your marketing needs. The truth is, the prices are pretty competitive, so the only differences are the features of each platform.

Here are a few of the more popular ones

- MailChimp(Affiliate Marketing is not allowed)
- GetResponse
- SendinBlue

All of these platforms have beautiful templates for you to use when drafting emails to your customers. I use GetResponse as I am the most familiar with it, but any of the platforms will work. Do note however, that platforms like MailChimp do not allow affiliate marketing emails.

Set up an automation workflow or email campaign

An automation workflow is essentially a chain of emails which you will send to your customers, with breaks in between(you can set this on the platforms - 3-7 days of break works well). 

An email campaign is just an email that you want to send to all your subscribers, or a select group of your subscribers.

Usually, businesses would create an automation workflow which sends people who sign up emails on a regular basis. In this workflow, they usually up-sell or cross-sell products which are related to the products which the customer purchased. Offering discount codes also works effectively in getting your customers to purchase again. These workflows are set up in advance and will be automatically triggered when someone signs up to your email list. 

Campaigns on the other hand, are used for updating your customers. They are a one-time email which is sent out to your subscribers at your command. Such updates could include

- New product launches

- Delay in shipping times, or delays in general

- Discounts/Sales due to holidays

- Blogs

Be sure to keep your email list actively engaged, as an engaged audience would always convert better than a cold one.

If you have anything else to add, please do leave a comment or email me at 'jingrui.wu.2002@gmail.com'

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