What is Advertising?
Advertising is essentially the act of increasing the awareness of one's brand by utilizing bigger, more reputable and well-known platforms.
Advertising terms which every digital marketer should know!
Copy
An advertisement(ad) copy is the textual part of an ad.
Creative
An ad creative is the pictorial part of an ad
Lead
A measurement of number of contacts received. For example, one lead could be one email address, or one phone number
Cost per Lead
How much it costs you to get one lead
Clicks
A measure of how many people decided to go to your advertised link.
Cost per Clicks
How much is costs you to get one click
Reach
Reach is the number of people who actually see your ad
Impression
An impression is a count of how many times your ad is displayed on someone's screen
Cost per Impression
How much it costs you to get an impression
Click Through Rate(CTR)
The CTR is the percentage of people who saw your ad and actually clicked on the link you are advertising
Bounce Rate
The percentage of people who leave your website after looking at one page
Return on Ad Spend(ROAS)
How much money you make from spending $1 on advertising.
Conversion rate
Usually used for sales, percentage of people who purchased from your site. Calculated by taking number of sales/number of clicks.
Cold Calling/Emailing
Calling or emailing potential clients who have no relation with you or your connections. The contacts of these potential clients are usually found through social media. 'Cold' is a term used for anyone who is unfamiliar with your brand
Sales Funnel
A sales funnel is a sequence which seasoned marketers bring consumers through. Traffic usually goes in cold and comes out hot. The beginning of the funnel is usually the clicks, as they get warmer, they begin to add to cart, as they get even warmer, they
Referral/Affiliate
A referral or affiliate is basically a marketer who endorses a brand which they are related to. If anyone purchases through said marketer's link, the marketer earns a commission.
Market Research
The analysis of competitors and the industry which your business is in.
Search Engine Optimization(SEO)
A form of organic traffic which uses optimal keywords to ensure that your website is found on Google.
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