The most important things I've learnt after losing $2,000 dropshipping

About 2 years ago, I started an e-commerce store, using the dropshipping model as my store's backbone. I have since put that store on hold, after going back to it twice in the span of one year. Running the store was a character shaping experience, and I did learn a significant amount. (I know this...

How to Improve Conversions on Your E-Commerce Website

I've done several guides on Facebook ads, to provide you with some options to increase your ROAS with Facebook advertising. However, many people get so obsessed with building audiences on Facebook ads that they forget about building lists on their own websites. Even worse, some even miss out the essentials...

How to Create a Facebook Pixel

Facebook pixels are the fundamentals of Facebook advertising. Without pixels, you miss out on the incredibly profitable tools provide by Facebook ads Facebook pixels behave like cookies. They tag your customers, allowing you to track them and re-target them in the future. Pixels also give you the ability...

How to Create Facebook Lookalike Audiences

Lookalike audiences are the single most profitable ads on Facebook. What sucks however, is how difficult it is to get a large enough audience before you can even begin to utilize this tool. If you do however, have a total of at least 1,000 unique visitors, this is the guide for you. Lookalike audiences...

How to Create Facebook Re-targeting Ads

So you've started Facebook Advertising and have gotten yourself a few clicks and possibly some sales. (If you're not sure how to do this, check out 'How to Create Facebook Interest Ads') You've got all this data but aren't sure what to do with it. Well, you've come to the right place.  Facebook...

How to Create a Highly Converting Facebook Ad

Generating a high return on ad spend(ROAS) is every marketer's wet dream. It's something they begin to chase from the first dollar they spend on ads. Your low ROAS could be caused by several things. Your website, your ad or your audience. In this post, I will be covering what you could do to create...

How to Create Facebook Interest Ads

Interests Ads are the basics of Facebook Advertising. It's a step above boosting posts as it allows you to target people on Facebook on a deeper level. Interest ads work well because they tackle the main reason why people buy, interest. By picking an interest which fits your product, you significantly...

A Guide to Effective Facebook Advertising

Digital marketing is an incredibly sought after skill, which has become quite synonymous with Facebook Ads. Facebook has a user base of over 2 billion active users. Facebook Ads gives advertisers the ability to advertise to its massive user base. There are hundreds of thousands of advertisers...

Life Hacks to Help You Save More Money

On this blog, I like to talk about saving money and keeping it for investing. The more money you save, the more money you invest, and the more money you make. I've went over some creative ways you can use to keep saving money interesting in a previous post. If you are already saving money effectively,...